Field notes on local marketing — what works, what fails, and why.
You're the better operator, but the worse shop keeps winning the job. Here's why — and why it has nothing to do with your work.
Read the field note →The business you built for freedom took it instead. Why the owner is the bottleneck for everything — including marketing — and the way out.
Read →They decide before they ever call — online, in about four minutes, across three places. Here's the buyer's journey every local customer takes, and where most businesses lose the deal.
Read →Twenty years marketing local service businesses, the same failure every time. Why marketing fails — and the system I built to fix it.
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