Blog

Field notes.

Field notes on local marketing — what works, what fails, and why.

How your customers actually buy

Before anyone calls you, they run a four-minute check in three places. Here's the buyer's journey every local customer takes — and where most businesses lose the deal.

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The pattern that wouldn't stop

Twenty years marketing local service businesses, the same failure every time. Why marketing fails — and the system I built to fix it.

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