Field notes on local marketing — what works, what fails, and why.
Customers now ask AI for a recommendation, and AI cites sources it can read. Here's what makes a website AI-readable — and why a 2022 brochure can't compete.
Read the field note →Most owners are the marketing bottleneck — the profile half-done, the site untouched for years. A managed system should cost you an hour a month.
Read →An owner really has four choices for marketing. Three add a rope to your business. One removes one. The honest cost of each, side by side.
Read →You're the better operator, but the worse shop keeps winning the job. Here's why — and why it has nothing to do with your work.
Read →The business you built for freedom took it instead. Why the owner is the bottleneck for everything — including marketing — and the way out.
Read →They decide before they ever call — online, in about four minutes, across three places. Here's the buyer's journey every local customer takes, and where most businesses lose the deal.
Read →Twenty years marketing local service businesses, the same failure every time. Why marketing fails — and the system I built to fix it.
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