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Field notes.

Field notes on local marketing — what works, what fails, and why.

Why isn't my business showing up on Google Maps?

Not on Google Maps? Check five things in order: verification, suspension, category, service area and the search you're testing. A checklist for any local business.

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Do I need a website if I get my work by word of mouth?

Yes. A referral gets your name to a customer, and then they look you up.

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Get mentioned by ChatGPT, Claude, Gemini & more

AEO makes your business readable and quotable by the AI answer engines people use every day.

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