Business Profile is free from Google, and you can run it yourself.
But if you don’t have time or want to learn something else, it’s best to pay someone to manage it for you.
What does managing a profile involve?
Keeping categories, services, hours, photos and posts current. Replying to reviews.
Businesses with complete and accurate information are more likely to show up in local results (Google).
Not sure what belongs on yours? Start with what to put on your Google Business Profile.
When can I do it myself?
When you have the time and knowledge of what it take to become and stay visible.
What should I check on a regular basis?
Five things:
- Are your hours and phone number right, including holiday hours?
- Are your services and categories still what you sell?
- Have you added photos of recent work?
- Is any review waiting for a reply?
- Has anything on your website changed that the profile should match?
A profile that hasn’t been updated in a while will lose relevance.
When is it worth paying someone?
- The profile is suspended or won’t verify. If it’s missing from Maps, check this Google Maps checklist first.
- It was set up wrong. Wrong categories, few services or no products make every later post work harder.
- You have several locations.
- Your time is worth more.
How do I keep control if I hire someone?
Stay the primary owner. Add the helper as a manager. Google’s roles work like this (Google):
- Owners have full control. They can add or remove users, edit the profile and delete it.
- Managers have nearly the same access, but they can’t add or remove users or delete the profile.
Add someone in the profile’s People and access settings. When you part ways, remove their access. Their past replies and posts stay on the profile.
Each person needs their own Google Account. Never share one login.
How does R7 handle it?
We set up and manage: categories, services, products, description and photos.
To see how we run it, talk to us or watch the 5-minute demo.
FAQ
Who should own my Google Business Profile?
You should, as the primary owner, with your own Google Account. Add anyone who helps as a manager.
Can someone I hired delete my profile?
Not as a manager. Managers can’t delete a profile.
What can a manager do on my profile?
Nearly everything an owner can, except add or remove users and delete the profile.
Is Google Business Profile free?
Yes. Google Business Profile is a free service for keeping your business information up to date across Search and Maps.