Roofing demand arrives in bursts after a storm, and out-of-town crews arrive with it. Here's what decides who a homeowner calls in that window — and what R7 runs for roofers.
Roofing demand arrives in bursts. A storm crosses your county. The work goes to whoever is visible that week. Out-of-town crews land in the same window. They’re at your customer’s door with a card and a story. They aren’t competing with your workmanship. They’re competing with your Google profile.
Your homeowner can’t judge your workmanship. They’re deciding who is less likely to take your deposit and disappear. Every signal they have is online.
So they aren’t asking is this a good roof. They’re asking will these people exist in five years. Your website can’t answer that. Your reviews can. A hundred reviews, newest from last week, reads as a business currently working. Forty, newest from 2023, reads as a business that stopped. The canvasser at their door has neither — that contrast is yours.
Recency is a live Google ranking factor, so a steady flow beats one big pile. US Solar went from 6 reviews to 1,800 in eighteen months — the second most-reviewed solar company in the country.
It changes what your customers type. Does insurance cover your replacement? How does a deductible work? Those questions arrive before anyone calls you.
They go to ChatGPT now, not ten blue links. An answer engine quotes what it can read, and most roofing sites in your market are unreadable to it. Answer them plainly and you get quoted — then you get the call. That’s AI search optimization, and your trade has left it wide open.
Your Google profile rebuilt for how your customers search after a storm. Your reviews collected as a routine. Content shot on jobs your crew is already on, and a website showing work in towns your customers recognise.
Profile management is $300/month on top of a content tier. The $200 profile rebuild isn’t declinable. Content is $550/$750/$950 a month for the 4, 8 or 12 pieces you buy. Every tier adds a strategy call, a written report, capture coaching and a $500 setup. A website build is $2,375 + $350 setup, with $150/month for hosting, forms and unlimited reasonable updates. All of it together runs you $1,848/month. See pricing.
US Roofing launched from zero on the full system: $1.2M in sales in year one, with 2–5 reviews a week from a small launch team. R7 also runs US Solar, selling residential solar to your homeowner off your roofline. Portfolio-wide: $36M+ in tracked client revenue, 2,300+ Google reviews, 18% average year-over-year growth. See the record.
Serving roofers in Mansfield, Ashland, Wooster and the counties around them.